For modern marketers, making the most of our marketing automation systems can be like trying to plan the best amusement park visit: so many options! In marketing automation, there are data and contact collection tracks, nurture streams, lead scoring tools, and performance metrics that all have their own delights and advantages that you want to optimize.

This ebook highlights 10 unique ways to use interactive content to boost your marketing automation performance.

That means:

  • Creating more interesting content to feed your email programs
  • Collecting data beyond the lead form
  • Attracting more visitors at a higher conversion point

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Who Is SnapApp? 
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results.


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Who Is Oracle Marketing Cloud? 
Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation along with hundreds of pre-integrated app and data partners. Leading brands use our award-winning expertise and technology to deliver personal experiences on a system that marketers love and IT trusts. They transform marketing by eliminating data silos, simplifying digital marketing, and spending more time innovating and less time integrating.  
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