Virtual events and webinars are a tried and true way to connect with your target market, acquire new leads and move them through the funnel. With that said, it’s becoming more and more difficult to increase registration and attendance rates, not to mention other engagement metrics like chats, questions, poll answers, social engagement and post event follow up.
During this 30 minute session, Kara Widdison - Marketing Manager at SnapApp, Drew Frey - Demand Gen Manager at ReadyTalk and Robyn Crotty - Product Marketing Manager at ReadyTalk will go through tactics and strategies to better engage your audience and turn registrants into real prospects.
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax.