Step 1: Express Yourself with Timeline Layout
Step 2: Engage Fans & Work Your EdgeRank
Step 3: Prepare for Mobile Visitors
Step 4: Grow Fans with Social Promotions
On March 30th, Facebook upgraded all brand pages to the Timeline Layout. Timeline provides some great new marketing tools like Favorite Apps, fan messaging, and of course, the expressive cover page! Watch this webinar for an overview and then scour our blog archives for more Facebook ideas.
88% of Facebook Fans NEVER return to your page! That's because 95% of interaction happens in the News-Feed. The EdgeRank algorithm gives each piece of content you share a score and determines if it will show in the feed. This webinar & guide give you ample insight into tactics to boost your scores!
Need Icons for Your Apps?
Nearly 1/2 of Facebooks 800M members access the social site through mobile devices. However, many brand pages DO NOT have their content optimized for this audience. Before you consider a social promotion, read this guide to understand how optimizing for mobile traffic can help boost campaign response rates.
Check out the Mobile Marketing Category on SnapApp's Blog for more tips & advice.
Sweepstakes are fun to enter, highly shared and drive ~34% growth in refferal traffic, more than original blog content or videos! Sweeps & social contests also offer a great opportunity to Like-Gate for entry - a sure way to grow fans. This guide and webinar explore the best practices for planning & running your Facebook sweepstakes.