Think of one campaign or marketing goal that you are planning and then answer some quick questions below for a few ideas about how to make your next campaign take off!
Tell us a little bit about your campaign. Is it...
Multitouch and multi-asset?
A one-time thing?
An evergreen topic or thought leadership?
What is the primary objective of this campaign?
Generate new leads
Move current prospects further down the funnel
Engage existing customers
Build brand engagement and awareness
Tell us about your brand identity. Would you describe your company as:
Friendly and helpful
Funny/quirky and relatable
Modern and sophisticated
Which of the following characterizes the holiday you're targeting?
Sentimental (e.g., Valentine’s Day, Thanksgiving)
Traditional (e.g., Flag Day, Memorial Day)
Goofy (e.g., Hug Your Cat Day)
Through which channel(s) will you promote this campaign?
Do you have some metrics and data that you want to share with your audience?
Holiday-Themed Personality Assessment
Create a fun personality assessment that connects the holiday or seasonal theme to your brand. Your audience will identify with a particular persona, determine their strengths or weaknesses, or benchmark themselves. Assessments are more likely to be shared on social media (think Buzzfeed quizzes all over your timeline), giving this content type a nice viral element.
Holiday-Themed Knowledge Test or Quiz
Quizzes are an easy way to create engagement around a holiday, with tons of facts and trivia available to test your prospects’ knowledge. You could layer in questions about your own product or service to keep the content relevant.
Holiday-Themed Contest or Gallery
Holidays are a great opportunity to host a photo, video or other contest or to conduct a sweepstakes. With a seasonal theme, you can use your own content (employee photos or stories) or encourage your audience to upload entries. Contests are a great way to interact on mobile devices or to generate buzz before an event.