A large, not very engaged database
A targeted subset of our overall audience
gathering net new names
engaging existing database
broadening brand awareness
announcing a product launch
qualifying existing leads for sales
We have a huge inventory of varied content assets
We have a few core/pillar pieces
Not very easy – we have a few core assets that we rely on long-term while we’re going through the content production process.
Super easy! We have a content and design team at the ready to create snazzy new stuff.