Recent years have seen a meteoric rise in the use of content marketing within B2B marketers’ demand generation arsenal. Over 93% of B2B marketers are currently using content marketing as part of their demand generation strategy and 58% of them plan to increase their content marketing budget over the next 12 months.
While there is never a single silver bullet, interactive content is one of the most effective ways to help marketers rise to the challenge. In this white paper, you will discover:
What interactive content is
How it can fit into your marketing mix
Why it should become an integral part of your demand generation efforts