What Is Interactive Content & Why It Works

Recent years have seen a meteoric rise in the use of content marketing within B2B marketers’ demand generation arsenal. Over 93% of B2B marketers are currently using content marketing as part of their demand generation strategy and 58% of them plan to increase their content marketing budget over the next 12 months.

While there is never a single silver bullet, interactive content is one of the most effective ways to help marketers rise to the challenge. In this white paper, you will discover:

  • What interactive content is

  • How it can fit into your marketing mix

  • Why it should become an integral part of your demand generation efforts

“A dialogue (interactive content) delivers more value for your audience and for you, whereas a monologue (static long form content) only delivers a one-way message.” – Seth Lieberman, SnapApp CEO
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