Find out how demand gen marketers are using interactive content to boost all their marketing programs -- and assess your own demand gen program! Are you a Scout, an Explorer, or a Trailblazer?
What is your top demand generation challenge?
attracting and converting new leads
engaging and guiding prospects through the funnel
qualifying and converting prospects to sales-ready leads
Which channels are meeting your demand gen expectations?
Check all that apply
Are you using any interactive content today?
Do you send different email content to different contacts?
No, we send the same content to everyone
Yes, we have multiple groups that get unique content
Yes, we are using advanced segmentation
What elements of your paid media program do you A/B test?
Landing page content
Everything we can!
We don’t A/B test
How would you rank your audience engagement on social media?
Is your blog a strong contributor to lead generation?
Do you generate enough leads from in-person events like conferences and trade shows?
We don’t see great returns on event participation
We usually meet our lead gen goal
Yes! We love events!
Demand Generation Scout
You’re off on the right path, but a few more of the right tools and tactics will help accelerate your journey.
- segment your email list to send more relevant content
- increase A/B testing for all activities
- explore options for creating more engaging content
Demand Generation Explorer
You’re executing a solid demand generation strategy, with all the right pieces in place. But in marketing, we know we always have to keep getting better! Keep pushing the envelope and growing your demand gen program across all your channels.
- expand A/B testing strategy
- balance activities in each channel
- go deep with segmentation
Demand Generation Trailblazer
You’re blazing a trail into the future of demand generation – leading the expedition and following all the right signs along the way. Take your demand gen game to the next level by focusing on creating more engaging content that resonates with your audience.
- expand engagement across all channels
- experiment with segmentation strategy
- gather more nuanced prospect data through your content