The old marketing playbook – generic, lead-gated whitepapers with aggressive sales follow-up – no longer works. Today’s marketers need to take a new approach, focused on creating engaging experiences for buyers using content and campaigns.  
 
S&P Global Market Intelligence – one of the leading providers of financial and industry data –  has transformed their marketing from volume to value. With the help of some innovative ideas and technologies, they’re creating content and campaigns that engage their audiences, offer real value, and accelerate prospects through the sales process.
 
Join us on Wednesday, September 13th, 10AM PT // 1PM ET to hear how S&P Global Market Intelligence is accelerating their marketing efforts and unleashing growth in the Engagement Economy.

We’ll discuss:

  • How to tap a vast content library to create engaging, valuable content with the power of interactive experiences
  • How to use data collected through marketing automation to inform their efforts and deliver more personalized, authentic experiences
  • How to combine an engagement platform + interactive content to drive results, and shorten sales cycles
Your Speakers:
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Aaron Dun
SVP of Marketing
SnapApp
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Michelle Patterson
Senior Marketing Manager
S&P Global Market Intelligence

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Stacy Milman
Director, Partner Marketing
Marketo
Join The 
Webinar
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